Software developers often have no idea about design. In fact, most of your marketing team too won't have any idea about design. As a result, projects often don't look too good. Yet there

DON'T MAKE ME THINK, by Steve Krug Don't make me think The basic principle of web design is that the user shouldn't have to think. It means that as far as is humanly

One of the best principles to apply throughout a company is the KISS principle. Yet what is simplicity? This short book by John Maeda answers that question. THE LAWS OF SIMPLICITY, by John

Another great book by Seth Godin! THE BIG RED FEZ - How to Make Any Web Site Better, by Seth Godin The pachinko machine theory of web business A website is like a

UNLEASHING THE IDEAVIRUS, by Seth Godin The decline of interruption marketing Marketing by interrupting people isn't cost-effective anymore.  You can't afford to seek out people and send them unwanted marketing messages, in large

David Ogilvy is one of the most famous advertising wizards of all time. Written in 1983, his book Ogilvy on Advertising is one of the most important reference books that we use at

CHANGING THE CHANNEL, by Michael Masterson and MaryEllen Tribby About the authors - Michael Masterson is a successful entrepreneur who has overseen the launch of numerous companies that have grown to multi-million dollar

37Signals (now called Basecamp) is a Chicago-based web application company, famous for having invented the Ruby on Rails web application framework, and the "Getting Real" philosophy, amongst other things.  37Signals are