The Non-Designer's Design Book [Book Summary]
Software developers often have no idea about design. In fact, most of your marketing team too won't have any idea about design. As a result, projects »
Don't Make Me Think [Book Summary]
DON'T MAKE ME THINK, by Steve Krug Don't make me think The basic principle of web design is that the user shouldn't have to think. It »
The Laws of Simplicity [Book Summary]
One of the best principles to apply throughout a company is the KISS principle. Yet what is simplicity? This short book by John Maeda answers that »
The Big Red Fez [Book Summary]
Another great book by Seth Godin! THE BIG RED FEZ - How to Make Any Web Site Better, by Seth Godin The pachinko machine theory of »
Unleashing the Ideavirus [Book Summary]
UNLEASHING THE IDEAVIRUS, by Seth Godin The decline of interruption marketing Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people »
Ogilvy on Advertising [Book Summary]
David Ogilvy is one of the most famous advertising wizards of all time. Written in 1983, his book Ogilvy on Advertising is one of the most »
Changing the Channel [Book Summary]
CHANGING THE CHANNEL, by Michael Masterson and MaryEllen Tribby About the authors - Michael Masterson is a successful entrepreneur who has overseen the launch of numerous »
Defensive Design for the Web [Book Summary]
37Signals (now called Basecamp) is a Chicago-based web application company, famous for having invented the Ruby on Rails web application framework, and the "Getting Real" philosophy, »